Surgency Health Branding Project
When Surgency Health reached out to us, they were looking for more than just a logo—they needed a brand identity that reflected their innovative approach to healthcare. From our first conversation, it was clear that the team at Surgency wanted to break away from the cold, clinical aesthetic that dominates much of the industry. They wanted something fresh, modern, and trustworthy—something that would resonate across both professional networks and patient communities.
We kicked off the project by digging into their mission, values, and target audience. This discovery phase guided our creative direction and helped us position Surgency as a leader in progressive, patient-centered care. We presented a range of logo concepts that balanced medical professionalism with approachability. The final logo design featured clean lines, modern typography, and a calming yet confident colour palette—all carefully chosen to communicate clarity, trust, and forward-thinking care.
But the project didn’t stop at a great logo. We developed a full set of branding guidelines that gave Surgency a solid foundation for consistency across all platforms. This included rules for typography, colour usage, photography style, and visual tone. One of the most exciting parts of the project was building out a system for social feed harmonization. We created templates, content examples, and a visual rhythm to help the Surgency team maintain a cohesive and polished presence across Instagram, LinkedIn, and other platforms.
The end result was a sleek and fully realized brand identity that the Surgency team could own and grow with confidence. It was a pleasure to collaborate with a client so open to bold ideas, and we’re proud to have played a part in shaping the future of their healthcare brand.