Noori Law: Branding, Website and Google Marketing
When Noori Law approached us, they were preparing for a bold move—relocating their fledgling family law practice to the densely competitive legal market of Etobicoke, Ontario. As a firm that had already built a reputation for personal, empathetic legal services, Noori Law needed a brand and digital presence that would reflect their professionalism, build trust, and help them stand out in a crowded field.
From our first conversations with the principal lawyer, it was clear this project needed more than just aesthetics—it needed strategy. We dove deep into understanding their legal philosophy, service approach, and the unique value they bring to clients navigating complex family matters. This insight guided the creation of two distinct logo concepts. One immediately resonated. It was modern yet timeless, professional yet approachable—exactly the tone the firm wanted to strike. That logo became the foundation of the new Noori Law brand.
With the branding locked in, we turned our attention to building a website that blended form and function seamlessly. It needed to look polished and professional while remaining intuitive and accessible for clients—often in stressful, emotional situations—seeking support. The final product is a fast, responsive site with thoughtful content and UX design optimized to convert.
But we didn’t stop there. We launched targeted Google Ads and built a tailored SEO strategy focused on highly localized and intent-driven keywords. The result? Noori Law now ranks at the top of search results in Etobicoke for core family law services and consistently brings in qualified leads from organic and paid traffic.
Today, Noori Law is the top-performing family law practice in their area—and we’re proud to have been part of that transformation. This project is a perfect example of how smart branding, strategic digital marketing, and a strong client partnership can lead to exceptional outcomes.