What to Expect When You Hire King & Country to Design Your Logo

Branding Excellence Rooted in Strategy and Simplicity

At King & Country Marketing Agency in Kingston, Ontario, we believe a logo is more than just a symbol — it’s the foundation of your brand’s visual identity. When a client approaches us for a new logo, they’re not just getting a piece of design work; they’re investing in a process built to uncover the essence of their organization and translate it into something iconic, timeless, and versatile.

Step 1: Brand Consultation & Discovery

Every successful logo begins with understanding. That’s why our process kicks off with a branding consultation and a custom questionnaire designed to uncover the core of your brand — your mission, vision, audience, personality, and design preferences. This initial discovery phase is collaborative and insightful, and it allows us to define the design criteria that will guide the creative work to come.

Step 2: Crafting Three Unique Logo Concepts

Once we’ve established a clear creative direction, our design team gets to work crafting three original logo concepts. Each concept is carefully developed to reflect the strategic input from our consultation and to provide distinct visual approaches — whether that’s through typography, symbolism, or shape language. The goal at this stage is to give clients strong, versatile options that each feel true to the brand in different ways.

Step 3: Logo Presentation & Selection

We then deliver three detailed logo presentations, showcasing each design in real-world applications and exploring the reasoning behind each direction. From there, clients select the concept that resonates most — the one they can envision leading their brand for years to come.

Step 4: Refinement & Finalization

Once a direction is chosen, we enter the refinement phase. This is where client feedback is incorporated to make sure every detail — from colour to spacing — is just right. We revise as needed until the logo feels complete and aligned with the original vision.

Step 5: Variations for Every Application

With the final logo locked in, we create a comprehensive set of logo variations to ensure flexibility across all platforms. This includes vertical and horizontal orientations, dark and light versions, and simplified formats for small-scale use. Our goal is to future-proof your brand by making sure your logo works everywhere it needs to — from a business card to a billboard.

Step 6: Delivery of Logo Files

Finally, we deliver your logo in a full suite of file formats, including both vector formats (AI, PDF) for print and raster formats (PNG, JPG) for digital use. You’ll have everything you need to hit the ground running — and a visual identity that reflects your brand with clarity and confidence.

Whether you’re a new business looking to make a strong first impression or an established organization ready for a brand refresh, the King & Country logo design experience is strategic, collaborative, and grounded in design excellence. Let’s build something iconic together.

👉 Ready to get started? Contact us today for a consultation.