Shuter Law Website & Google Marketing Project
When Shuter Law first approached us, they were a new family law practice looking to make their mark in the highly competitive legal landscape of the Durham Region. With no existing website, no marketing presence, and no brand identity to speak of, they needed a partner who could help them build everything from scratch—and fast.
From our first meeting with the principal lawyer, it was clear this wasn’t going to be a cookie-cutter legal brand. Shuter Law had a distinct approach to practicing family law—empathetic, honest, and deeply client-focused. Our job was to translate that into a brand and digital presence that felt just as trustworthy, grounded, and approachable as the lawyer behind the name.
We started with discovery—digging into their values, target clients, tone of voice, and competitive landscape. From there, we created a brand identity that balanced professionalism with compassion, and designed a logo and visual system that stood apart from the typical cold, corporate look of many legal websites.
Next came the website. We focused on crafting a clean, modern user experience with clear pathways for users to learn about services, get legal information, and most importantly—book a consultation. The end result was a beautiful website that hit the perfect balance of form and function: elegant, fast, mobile-friendly, and SEO-optimized from the start.
But building a website is just the beginning. To drive traffic and build visibility, we launched a targeted SEO strategy and a suite of Google Ads campaigns designed to capture high-intent searches from people looking for family law help in the region. The results? Shuter Law is now the top-performing independent family law practice on Google in the Durham Region.
What started as a blank slate has become a thriving practice with a powerful digital presence—and we’re proud to have played a part in building it.